Types and functions of advertising. Objectives in publicity work should be specifically identified, quantified and defined terms, which allows to control viability of advertising procedures. We know 3 types of advertising, they are all very closely interrelated with the objectives of its establishment, for instance, image ads. Basically, it is advertising to create a favorable image of the company or product. Its primary role - to acquaint potential purchasers or users of goods (services), the scope of products, their characteristics, as well as activities, with the benefits that accrue to the consumer, going on the manufacturer. The second function - to provide a good impression it is about a particular product or company. Image - advertisement, tend to act bigger than other types of advertising. It aims not just a certain group of consumers, but also the wider community with a view to expanding the list at the time of production and scope of operation of a company or product has already provided positive feelings among users. For the image-not sure what ads are most effective advertising, such as: * Commercials on television, separated: 1) a distance: - Blitz-movie. It has a duration of 5 - 15 sec., In this clip showing the company logo, image, slogan and image of the trademark. - Expanded video. It has a duration of thirty -60 seconds, it has a plot. This video is more effective. 2) the nature of the provision of information: - News clips, accompanied komentatorskim text; - Type commercials, which show the image of the consumer, the typical conditions of use of products; - Sensuous sentimental. In these commercials no story line, focuses on the emotions of the buyer; - Attractions. In these commercials's humor, they are based on an unexpected confluence of situations. * Billboards; * Advertising on vehicles; * Advertising in popular periodicals; * Adoption of participation in charitable events. Most often, in the national image advertising practice advertising can allow ourselves a company with strong positions in their field, and therefore, and with respectable growth. This mainly concerns the firms engaged in the production or sale of goods. It is different in oblsati services, especially danazhnyh services. With image-advertising start their own job banks and investment funds, because without a certain image and confidence of users such organizations can not reach kakihby whatsoever good progress.