1. What advertising is effective? To answer you first have to put yourself these questions: what we advertise, for a space, time and audience should be designed our ads. All these questions we will try to answer with a comparative analysis of the "old" and new technologies. 2. Types of advertising on the Internet. They are divided into only two types: passive and active advertising. How to distinguish between them? Very simple. If payment for advertising is charged webmaster who posted it on your site, it is passive advertising. In recent years the trend to the fact that experienced users such advertising simply does not notice others are increasingly ignored. These can be banners conceivable size, pop-windows, and sometimes pop-up knows where the image (the so-called Rich-banners). Sometimes, if you try to close them, instead, go directly to the advertised page. This is partly due to their "efficiency". Save the situation evolved in recent flash-technologies that are able to do passive advertising a little more attractive. But this is not a panacea. There is a cycle that threatens to eventually retire: effectiveness of passive advertising in recent falls but in order that the site would bring the same profits, the webmaster puts it more and more advertising, which, in turn, more annoying to visitors, but because of its effectiveness will be further reduced. I must say a few words about contextual advertising, which also has a higher efficiency, but because it is context bound to the page where available, the effect occurs only if when the user is interested in this subject-page and the page itself fits into this theme. In addition there is the unpleasant effect of competition, for example, when a site is selling refrigerators, and advertising leads to this site to other similar vendors. There - divestment of the buyer. We believe that the context should be focused not on the page, but directly on the user seeing it. How? - Read below. 3. Where is the exit? It was invented long ago. It is necessary to interest the visitor in advertising. How? Simply paying him this show! Hence, the definition of heavy advertising: If payment for advertising is charged to the user seeing it - this is active advertising. But you can say that this show will not be targeted, and will, to some extent right. But here come into force on psychological patterns that advertising played a passive role mediated, and most important of them - repeatability. If the ads show a man one time, then most likely he did not remember, and even more so, will not notice the details. If, however, show that ad several times, and even better with a stable time interval, then the person is not just begins to learn, but also begins to notice the details. Thus, through time, a visitor from misuse becomes a target!