Stages of buying and keywords in content-targeted advertising. Let me just ask you a question: How do you find the information you need on the Internet? You of course, he replied: "from a search engine. Yes, exactly. Number of sites on the Internet is growing with enormous speed and navigate this massive information flow at times without a search engine is easy. About 80% of Internet users use search engines such as Yandex, Google and Rambler every time or almost every visit to the Internet. An algorithm for finding the desired information is simple - in the search line, users formulate their queries and the search engine to find information and displays on its pages as links to sites where this information is available. Nowadays, search engines are the most powerful batteries, visitors, and hence the potential buyers. It should be noted observed rapid growth of advertising on the keyword that a visitor enters the search string (content) on the search engines. In search engines, contextual advertising to users, as it were, as additional information on the search query. This type of contextual advertising does not cause rejection of the audience and is perceived as information for consideration. How can correctly apply the information to potential consumers of goods or services on search engines? What are the rules for selecting keywords for contextual advertising? When choosing which either we first analyze the subject, the market and prices, but not before taking a decision where we buy this or that subject. Thus, the advertiser should not be ruled out in three phases, which passes the buyer before purchase. These three stages: 1. Preliminary Stage: Market research and information gathering by the buyer, search for reviews of the market, expert opinion. 2. In the stage of detailed consideration: the search market reviews, comparison of different types of goods, a comparison of specific models, expert opinion. 3. Stage of readiness to purchase: the name of specific models, a description of the specific details of the goods or services in key words such as "blue couch." These three stages in the buying process corresponds to their types of queries. Preliminary stage in the process of buying mainly correspond to the wide (highly competitive) search terms such as "sofa" or "gold". Stages of a detailed analysis of the proposals comply with diverse keywords: brand names, names of specific types of goods, extensive searches, pricing terminology, as well as active use of search words that are requesting articles and topical reviews. When finding the user at the stage of readiness to buy, use brand names, names of specific types of goods, pricing terminology. Below is available a graphical illustration of stages of the process of buying and search queries relevant to each stage. When planning the content to better integrate the stage of purchase and, along with broad requests to use names of specific products, as well as to place in their online reviews and recommendations of professionals to meet the demands of audiences and visitors to sites in the process of making purchasing decisions. Also want to mention the other features of queries in search engines. Use the full words such widespread, as a professional slang, misspellings ( "Agency"), as well as the actual language in the Internet. Use the promotion playful language of the Internet ( "ya" instead of I, etc.) with an eye to a serious result.