What is CRM really? Certainly, almost every CEO, Head of Sales, Marketing Manager and not only faced with the concept of customer relationship management (CRM - Custom Relationship Management), but still has the baggage of unresolved issues with respect to it. Various sources are full of definitions of this concept, which she attributed not only that, ultimately, confuses the reader even more strongly. How can this concept is really? The study of this issue for three years at least very confusing to me. But interestingly, the responses to emerging issues were just still in the very same sources, which, as it might seem at the beginning, and have no relation to this matter. So, studying the philosophy of China (5 century BC), I ran into the following interesting facts. Eloquent Chinese philosopher Mo Tzu advocated management model, in which the emphasis was on obedience, rules-savings in the cost of collectivism. To assert such views in our time not even worth it, everyone thinks about their own benefit, forgetting about the opponents. However, in those days there was a cause for dispute. Moe did not agree with the more recognized authority - Confucius, who, in blunt motivation and a strong arm does not really believe it. And he believed in the chun tzu - noble men who aspire to virtue, and not to the benefit of that - man's way low. "When a noble man sees an opportunity to benefit, he thinks of righteousness" - Confucius said. This dispute has allowed me to see the origins of the current corporate codes of ethics (which is directly linked to CRM). The essence of business ethics, perhaps, is to strive for the most beautiful, harmonious, fair decision, rather than economically profitable. Unfortunately, such ideas is not popular. So much for the concept, be virtuous, so to say "noble men of" in respect of their clients. And those who watched the case from this or that competitor sharply went up the hill, I advise you to wonder whether the philosophy of your company, your personal gain. Add one thing, that in our time, given the multidimensionality of business and its excessive descriptiveness without technology, namely, the software can not do. His first steps in the area of CRM you can start with the free version of CRM-Program Quick Sales.